Grindr
Grindr
App Redesign
App Redesign
Overview
Overview
Grindr is reimagined to encompass the full LGBTQ+ spectrum through an inclusive UX & vibrant UI design.
Grindr is reimagined to encompass the full LGBTQ+ spectrum through an inclusive UX & vibrant UI design.
Team
Team
My Role
My Role
Research
Brand Design
Art Direction
Motion Graphics
Research
Brand Design
Art Direction
Motion Graphics
Tools
Tools
Figma
Miro
Adobe CC
Sketchup
Figma
Miro
Adobe CC
Sketchup
Duration
Duration
15 Weeks
15 Weeks
Problem
Problem
Grindr's current design and in-app culture strays away from its promoted values and breeds toxic behavior, an exclusion of other LGBTQ+ identities, and overall hindered user experience.
Grindr's current design and in-app culture strays away from its promoted values and breeds toxic behavior, an exclusion of other LGBTQ+ identities, and overall hindered user experience.
Solution
Solution
Grindr will broaden its focus to the full LGBTQ+ community, becoming a virtual town square centered on greater accessibility and interactivity to make fostering connections easier and meaningful.
Grindr will broaden its focus to the full LGBTQ+ community, becoming a virtual town square centered on greater accessibility and interactivity to make fostering connections easier and meaningful.
UX Research
UX Research
Our evaluation and interviews revealed Grindr boasts a robotic appearance, limited personalization, and ad-heavy + niche content choice combined with a male-dominant audience despite being promoted as an LGBTQ+ dating app, and overly-sexualized culture which hinders genuine connection.
Our evaluation and interviews revealed Grindr boasts a robotic appearance, limited personalization, and ad-heavy + niche content choice combined with a male-dominant audience despite being promoted as an LGBTQ+ dating app, and overly-sexualized culture which hinders genuine connection.
Based on these findings,
the goals of this redesign is to:
Based on these findings,
the goals of this redesign is to:
Develop a true "Gayborhood in Your Pocket".
Make it easier to foster real connection and community.
Give users access to helpful resources and relevant content.
Develop a true "Gayborhood in Your Pocket".
Make it easier to foster real connection and community.
Give users access to helpful resources and relevant content.
“People that have been the community for so long...I felt like there was a little bit of dissonance where as I was still learning everything.”
Riley, 24
“People that have been the community for so long...I felt like there was a little bit of dissonance where as I was still learning everything.”
Riley, 24
“Grindr locks you into feeling of objectified and limits yourself to who you are, what your identity is at a purely sexual physical state.”
Annette, 23
“Grindr locks you into feeling of objectified and limits yourself to who you are, what your identity is at a purely sexual physical state.”
Annette, 23
“Grinder visually is very robotic and it feels very transactional”
Victor, 21
“Grinder visually is very robotic and it feels very transactional”
Victor, 21
“There are situations where I have to choose which bathroom to go into, either a woman or men...I get stared down.”
Jack, 28
“There are situations where I have to choose which bathroom to go into, either a woman or men...I get stared down.”
Jack, 28
Persona Profiles
Ethan Chen
Newly Awakened
"It's never too late to find your place"
"It's never too late to find your place"
How Might We
create a one-stop hub for anything and everything in the queer community?
Maya Van Dyik
Maya Van Dyik
Commitment Seeker
Commitment Seeker
"Don't waste my time"
"Don't waste my time"
How Might We
make dating apps less sex and appearance focused?
Rowan Sanchez
Casual Dater
"I'm just scoping the scenery out"
"I'm just scoping the scenery out"
How Might We
make sharing sexual health information part of the average experience of getting intimate?
Joya Banfill
Social Butterfly
"It's hard when it feels like the world is built against you"
"It's hard when it feels like the world is built against you"
How Might We
make commuting comfortable while feeling threatened or unsafe?
View Full Research
Design Principles
Design Principles
Our design blends vibrant gradients, flexible curves, and inclusive organic shapes to create a welcoming, free-flowing visual identity.
Our design blends vibrant gradients, flexible curves, and inclusive organic shapes to create a welcoming, free-flowing visual identity.
Features
Features
Grindr Gather
Grindr Gather
New queer members struggle to find accessible ways to connect and get involved in the LGBTQ+ community.
This one-stop hub curates events, news, and resources based on user interests and location—saving time and making community engagement effortless.
New queer members struggle to find accessible ways to connect and get involved in the LGBTQ+ community.
This one-stop hub curates events, news, and resources based on user interests and location—saving time and making community engagement effortless.
Grindr Glimpse
Grindr Glimpse
Over-sexualization and unsolicited content make it hard for users to form genuine connections.
By adding stories and extra filter tags, the platform curates meaningful matches while removing unwanted content from the feed.
Over-sexualization and unsolicited content makes it hard for users to form genuine connections.
By adding stories and extra filter tags, the platform curates meaningful matches while removing unwanted content from the feed.
Over-sexualization and unsolicited content make it hard for users to form genuine connections.
By adding stories and extra filter tags, the platform curates meaningful matches while removing unwanted content from the feed.
Grindr Check-Up
Grindr Check-Up
Users on the app don’t feel as comfortable being intimate when they lack proper communication about sexual health.
A general emotional and physical check-up before and after an interaction helps create a more transparent experience for sharing sexual health information.
Users on the app don’t feel as comfortable being intimate when they lack proper communication about sexual health.
A general emotional and physical check-up before and after an interaction helps create a more transparent experience for sharing sexual health information.
Grindr Ground
Grindr Ground
Grindr
Ground
Grindr
Ground
Rising LGBTQ+ hate has created fear and anxiety around commuting safely.
By guiding users through various transportation options and highlighting the safest routes, the app provides a hassle-free travel experience with the assurance of safety.
Rising LGBTQ+ hate has created fear and anxiety around commuting safely.
By guiding users through various transportation options and highlighting the safest routes, the app provides a hassle-free travel experience with the assurance of safety.
Design System
Design System
Reflection
Reflection
Measurement Metrics
Measurement Metrics
Grindr Gather
Grindr Gather
Avg. time spent in hub
Number of repeat visits within a timeframe
Community hub content interaction rate
Avg. time spent in hub
Number of repeat visits within a timeframe
Community hub content interaction rate
Grindr Glimpse
Grindr Glimpse
Avg. uploads of glimpse
Number of views within a timeframe of feature launch
Avg. of in-person meetings of matches
Avg. uploads of glimpse
Number of views within a timeframe of feature launch
Avg. of in-person meetings of matches
Grindr Check-Up
Grindr Check-Up
How many users turn on their health status
Avg. of health status shares between users
How many users turn on their health status
Avg. of health status shares between users
Grindr Ground
Grindr Ground
Avg. times feature is accessed
Activity increase of in-person meet ups
Number of shares of personal location with contacts
Avg. times feature is accessed
Activity increase of in-person meet ups
Number of shares of personal location with contacts
