Think
Gemini
Think
Gemini
Think
Gemini
UX/UI Campaign
UX/UI Campaign
UX/UI Campaign
Overview
Overview
Google Gemini's capabilities is consolidated into an AI workspace giving Educators the power to connect with and guide their students.
Google Gemini's capabilities is consolidated into an AI workspace giving Educators the power to connect with and guide their students.
Team
Team
My Role
My Role
Research
Art Direction
Motion Graphics
Research
Art Direction
Motion Graphics
Tools
Tools
Figma
Adobe CC
After Effects
Figma
Adobe CC
After Effects
Duration
Duration
11 Weeks
11 Weeks
Problem
Problem
Students and Educators are experiencing a friction within the classroom regarding responsible AI usage, especially with it being too large to navigate, properly regulate, and an existing hesitancy towards its accuracy.
Students and Educators are experiencing a friction within the classroom regarding responsible AI usage, especially with it being too large to navigate, properly regulate, and an existing hesitancy towards its accuracy.
Solution
Solution
"Think Gemini" and take advantage of Google's AI capabilities to bring connection and learning back to the classroom through a workspace that allows teachers to regulate and customize AI guidance to support learning without replacing it.
"Think Gemini" and take advantage of Google's AI capabilities to bring connection and learning back to the classroom through a workspace that allows teachers to regulate and customize AI guidance to support learning without replacing it.
Brief Challenge
Brief Challenge
Young Ones One Show Brief by the One Club for Creativity and sponsored by Google
Think Big, Start Small, Ignite Exponential Learning with Google Gemini
Think Big, Start Small, Ignite Exponential Learning with Google Gemini
UX Research
UX Research
Based on our evaluation and interviews, while AI offers unprecedented efficiency, its integration into the classroom has created a friction point between academic speed and authentic learning.
Students are caught in a loop of using AI for convenience while simultaneously craving the human elements that AI cannot replicate.
Based on our evaluation and interviews, while AI offers unprecedented efficiency, its integration into the classroom has created a friction point between academic speed and authentic learning.
Students are caught in a loop of using AI for convenience while simultaneously craving the human elements that AI cannot replicate.
Based on these findings,
our goal for this brief is to:
Based on these findings,
our goal for this brief is to:
De-stigmatize AI in the classroom
Regulate AI usage to bring learning back to the classroom and preserve human connection.
Improve navigability and literacy of all the tools available within AI for use.
De-stigmatize AI in the classroom
Regulate AI usage to bring learning back to the classroom and preserve human connection.
Improve navigability and literacy of all the tools available within AI for use.
“I just copy the answers straight off of ChatGPT...because some topics are hard or I just got lazy”
High School Student,
(M) 16“I just copy the answers straight off of ChatGPT...because some topics are hard or I just got lazy”
High School Student,
(M) 16“l've experienced a case, where a Professor accused me of using Al [for a few sentences], when I didn't.”
University Student,
(F) 20“l've experienced a case, where a Professor accused me of using Al [for a few sentences], when I didn't.”
University Student,
(F) 20“I think the timeline in how students are expected to learn and digest a concept has drastically shifted since AI was introduced.”
University Student,
(F) 23“I think the timeline in how students are expected to learn and digest a concept has drastically shifted since AI was introduced.”
University Student,
(F) 23“You can't use AI and academic honesty in the same sentence because AI is inherently dishonest.”
College Professor,
(F) 67“You can't use AI and academic honesty in the same sentence because AI is inherently dishonest.”
College Professor,
(F) 67
Persona Profiles
Persona Profiles
Bernadette Peters
Bernadette Peters
AI Reluctant
“You can't use AI and academic honesty in the same sentence”
“You can't use AI and academic honesty in the same sentence”
How Might We
de-stigmatize AI usage
in education?
de-stigmatize AI usage
in education?
Derek Barnes
Derek Barnes
AI Learner
AI Learner
“I’m too scared to ask how this works, and more scared of graduating into an industry I don't understand."
“I’m too scared to ask how this works, and more scared of graduating into an industry I don't understand."
How Might We
treat AI as a pair of training wheels in education?
treat AI as a pair of training wheels in education?
Claire Moreau
Claire Moreau
AI Guilty
“I don’t use AI to do the work for me. I use it to understand...but I’m worried it’ll look like I did something wrong.”
“I don’t use AI to do the work for me. I use it to understand...but I’m worried it’ll look like I did something wrong.”
How Might We
share how AI is being used among peers and faculty?
share how AI is being used among peers and faculty?
Jordan Hernandez
Jordan Hernandez
AI Reliant
“AI is the only way to get the noise in my head to stop so I can actually hit 'Submit'."
“AI is the only way to get the noise in my head to stop so I can actually hit 'Submit'."
How Might We
transform AI from passive to active collaboration?
transform AI from passive to active collaboration?
Thematic Map
Thematic Map
Based on Persona Development
Our Understanding
Our Understanding
After reviewing each of our personas' needs and conflicts, a central clash we noticed involving AI in the classroom was that students' over-reliance on AI has created a culture of dishonesty and educator distrust, causing both sides to pull back from using the technology.
After reviewing each of our personas' needs and conflicts, a central clash we noticed involving AI in the classroom was that students' over-reliance on AI has created a culture of dishonesty and educator distrust, causing both sides to pull back from using the technology.
Cause
AI Over-Reliance
AI Over-Reliance
Effect
Less AI Transparency
Less AI Transparency
=
Pain Point
AI Hesitancy
AI Hesitancy
Universal Ask
Universal Ask
How might we position Gemini as the main educational tool without dependence on AI overall?
How might we position Gemini as the main educational tool without dependence on AI overall?
View Full Research
View Full Research
AI Workflow
AI Workflow
Part of our research stage included a deep dive into the world of AI and its other existing tools.
In addition to seeing how we can leverage AI towards a solution, we used Gemini's Nano Banana, and other AI resources, to our advantage in bringing our vision to life.
Part of our research stage included a deep dive into the world of AI and its other existing tools.
In addition to seeing how we can leverage AI towards a solution, we used Gemini's Nano Banana, and other AI resources, to our advantage in bringing our vision to life.
Full AI Process
Full AI Process
Nano Banana (Google) 🍌
Nano Banana (Google) 🍌
Photoshop
Photoshop
Weavy AI
Weavy AI
Flora AI
Flora AI
Reflection
Reflection
Measurements for Success
Measurements for Success
Tool-Switching Rate
How often the student stays within the Gemini ecosystem vs. getting distracted by other tabs.
Tool-Switching Rate
How often the student stays within the Gemini ecosystem vs. getting distracted by other tabs.
Prompt-Depth Ratio
The ratio of question-based AI responses versus direct answers.
Prompt-Depth Ratio
The ratio of question-based AI responses versus direct answers.
Task Persistence
A decrease in "Session Abandonment" and an increase in "Iterative Success."
Success is when a student spends more time refining a single idea rather than jumping from prompt to prompt to find the "easiest" answer.
Task Persistence
A decrease in "Session Abandonment" and an increase in "Iterative Success."
Success is when a student spends more time refining a single idea rather than jumping from prompt to prompt to find the "easiest" answer.
Understanding
The student’s ability to summarize the reasoning behind their project decisions without looking at the AI's previous responses
Understanding
The student’s ability to summarize the reasoning behind their project decisions without looking at the AI's previous responses
Takeaway
Takeaway
One teacher guiding each student becomes a model that can scale across classrooms and schools, turning AI from a source of friction into a tool for meaningful learning.
One teacher guiding each student becomes a model that can scale across classrooms and schools, turning AI from a source of friction into a tool for meaningful learning.
