GoWise
GoWise
GoWise
GoWise
Integrated Campaign
Integrated Campaign
Integrated Campaign
Integrated Campaign
Overview
Overview
Wise supports people through the emotional journey of managing money across currencies.
Wise supports people through the emotional journey of managing money across currencies.
My Role
My Role
Research
Art Direction
Motion Design
Research
Art Direction
Motion Design
Tools
Tools
Figma
Miro
Adobe CC
Figma
Miro
Adobe CC
Duration
Duration
15 Weeks
15 Weeks
Consumer Problem
Consumer Problem
When it comes to coordinating big travel plans, they often never come to fruition because of the stress from the extensive financial planning.
When it comes to coordinating big travel plans, they often never come to fruition because of the stress from the extensive financial planning.
Consumer Message
Consumer Message
Using Wise, you will be able to build a financial plan for every travel dream and integrate that ambition seamlessly into your daily life.
Using Wise, you will be able to build a financial plan for every travel dream and integrate that ambition seamlessly into your daily life.
Challenge
Challenge
Spread the Wise word to new audiences
Spread the Wise word to new audiences
Research
Target Audience
Nomads
“I live in multiple countries during a typical year”
“I live in multiple countries during a typical year”
Psychographics
Nomads
Nomads thrive on connection and welcome support when settling into new places. Despite their fluid lifestyle, global nomadic travel still demands thoughtful planning.
Nomads thrive on connection and welcome support when settling into new places. Despite their fluid lifestyle, global nomadic travel still demands thoughtful planning.
Convention
Convention
Money is complex, it isn’t easy
Money is complex, it isn’t easy
Vision
Vision
We want Wise to be there for every start, middle, and next adventure.
We want Wise to be there for every start, middle, and next adventure.
Insight
Insight
Travel dreams often feel like distant fantasies because financial planning seems overwhelming and disconnected from everyday life, leaving people stuck in a cycle of dreaming without acting.
Travel dreams often feel like distant fantasies because financial planning seems overwhelming and disconnected from everyday life, leaving people stuck in a cycle of dreaming without acting.
Disruption
Disruption
Solution
Solution
Step 1: Choose Your Destination
Step 1:
Choose Your Destination
Take the stress out of planning by showing users exactly what housing, food, and other costs will be in each country.
With this clarity, they can focus on the excitement of choosing their next adventure.
Take the stress out of planning by showing users exactly what housing, food, and other costs will be in each country.
With this clarity, they can focus on the excitement of choosing their next adventure.
Step 2: Share Your Intentions
Step 2:
Share Your Intentions
After choosing the where, share the why and start planning the experience you hope for through a short questionnaire on your financial status and goals.
After choosing the where, share the why and start planning the experience you hope for through a short questionnaire on your financial status and goals.
Step 3: Get back to YOU
Step 3: Get back to YOU
Enjoy your tailored financial plan that fits the unique rhythm of your travels,
Enjoy your tailored financial plan that fits the unique rhythm of your travels,
Fund your next adventure
Fund your next adventure
After planning, save for your trip and the adventures to follow with the Round-Up Reserve through the Wise Debit Card.
Taking the stress out of the needed spending and saving when it comes to traveling.
After planning, save for your trip and the adventures to follow with the Round-Up Reserve through the Wise Debit Card.
Taking the stress out of the needed spending and saving when it comes to traveling.
Applications
Applications
Reflection
Reflection
Predicted Performance Metrics
Predicted Performance Metrics
25–35% adoption of a new savings feature
1.8–2.3× more frequent deposits
Cross-border transfers rise 15–25%
Travel card usage rises 1.5–2×
25–35% adoption of a new savings feature
1.8–2.3× more frequent deposits
Cross-border transfers rise 15–25%
Travel card usage rises 1.5–2×
